Adidas cuts ties with Kanye West: A shocking end to a decade-long partnership
Mumbai, Feb. 1 -- In a move that shook both the fashion and music worlds, Adidas announced the termination of its nearly decade-long partnership with the American musician and fashion designer Kanye West, now legally known as Ye. The decision came on the heels of West's highly controversial antisemitic remarks, sparking a wave of condemnation from Jewish rights groups and the public at large.
The collaboration between Kanye West and Adidas was once hailed as a groundbreaking fusion of music, fashion, and sports culture, giving birth to the highly coveted Yeezy brand. "Adidas Yeezy...has been enormously lucrative for both parties," underscored the significance of a partnership that extended beyond mere financial gain to set trends in the ...
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