India, March 20 -- IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), a rapidly growing private life insurer in India, has embarked on a strategic and technological advancement by transitioning its Customer Relationship Management (CRM) systems to Salesforce, the leading AI-powered CRM platform. Leveraging Salesforce Financial Service Cloud, IndiaFirst Life aims to streamline customer interactions, optimize data management, foster team collaboration, and elevate its customer service capabilities.

IndiaFirst Life's choice to transition to Salesforce was driven by its aspiration to utilize state-of-the-art cloud technology features tailored specifically for the life insurance sector. By adopting Salesforce Financial Services Cloud, I...