India, April 26 -- With the rapid integration of artificial intelligence (AI), the marketing industry has become a game changer for marketers worldwide. AI-powered tools offer marketers unprecedented insights into customer preferences, industry trends, and market dynamics.

Sanjay Krishnamurthy, President of GALE India discussed a suite of AI-powered solutions including Alchemy.AI, Ask GALE, and DASH in this exclusive interview. He also highlighted how MarTech investment and adoption in India are poised for significant growth, with firms increasingly recognizing its potential for driving ROI. As budgets expand, strategic implementation of MarTech tools will become paramount, with a focus on fulfilling specific needs and integrating seamle...