India, April 30 -- It is well established that companies that actively implement new technologies and innovations, are better placed to stay ahead in today's fiercely competitive marketplace. Forward thinking marketing professionals have recognized the game-changing potential of generative AI (GenAI). As per a 2023 BCG report, 70 percent of CMOs have already integrated GenAI into their practices, and an additional 19 percent were in the testing phase. IDC forecasts India will be the third fastest AI-adopting country in Asia Pacific by 2026!

Use cases vary from automating complex processes to using this new deep learning technology in marketing functions such as market segmentation, personalization, content, and insight generation. GenAI ...