Pakistan, Feb. 7 -- Analysis of Google search data reveals that searches for 'Ice bath' exploded 536% - the highest level in internet history worldwide.
This comes as many people, including celebrities, have turned to using ice baths to carry out their goals for the new year.
The analysis by health and wellness website Fitness Brand reveals that searches for 'Ice bath' and 'Ice baths' have exploded by 245% and 268% in the past five years worldwide, an unprecedented increase in people looking to start using ice baths. In the past 20 years, searches have skyrocketed for 'ice bath' by 536% worldwide.
The data also reveals that searches for 'cold plunge tub' is also at an all-time high, with searches skyrocketing by 177% over the past 12 mon...