Pakistan, April 27 -- The retail volume sales of cigarettes decreased in Pakistan due to higher taxes and awareness amongst cigarette consumers of the potential health risks caused due to smoking, studies have revealed. According to the Euro monitor report the retail volume sales decreased by 1% in 2022, resulting in the sale of 60 billion sticks annually, the sale was set to decrease by 2% over the forecast period to 55 billion sticks. Euro monitor further said Pakistan Tobacco Company was the leading player in 2022, with a retail volume share of 71% in the market. The report said following the ban on advertising tobacco products in Pakistan, and in the wake of the COVID-19 experience, there is an increasing awareness among consumers of th...