Sri Lanka, April 30 -- El Toro, a leading brand committed to sustainability, has announced its groundbreaking 'Good News Calendar' initiative, launched in January.

In an effort to turn bad news into something good and beneficial for both the community and the environment, newspapers that as of recently, carried bad news due to the nation's economic collapse, were upcycled into environmentally friendly calendars.

The rise of paper costs due to the economic collapse resulted in a shortage of calendars, a challenge that was creatively tackled by printing on old newspapers, while minimizing carbon footprint through omitting the need for new paper production.

The activation was implemented in collaboration with Softlogic GLOMARK, where indi...