Uganda, Feb. 14 -- Not even water is sold as a commodity.it has since been branded.and not only branded but aligned to STP principles.walk into any kiosk, ask for water.. the question will be 'which water'? In Kampala for the graduation of his daughter, Mzee BSN had been following the trending stories about Ugandan coffee, which came up during the graduation dinner. The marketeer in him infects virtually every situation, so according to him, Uganda sits on a goldmine in her coffee. And the starting point is simple: positioning Ugandan coffee.

With a simplified STP formula, the country can earn billions of dollars from quality and quantity. STP stands for segmentation, targeting and positioning. It is a tool and formula used in product di...