Uganda, April 30 -- Retail selling boils down to the seller having a relationship with the intended customer. For Canon Frank and Mrs. Christine Twine, the founders of Fraine Supermarket, their background in retail and wholesale trading downtown (Kikuubo) was the starting point.

"Then, we sold to resellers but knew the real deal was in having touch with the final consumer. It birthed the idea of stepping into the supermarket arena and our first stop was at Eliana Hotel in Kigoowa, Ntinda," Mr Billy Niwaha, the managing director of Fraine Supermarket says.

That was in December 2017 with a small team of 12 with whom they learned but also equipped.

"The team was inexperienced but willing to learn so each day was for perfecting the skill. ...