Uganda, March 19 -- Brands, like people, thrive on personal connections.

The more personal relationship between a consumer and brand is, the stronger the brand gets and the more loyal the consumer becomes.

When consumers feel a personal connection to a brand, whether it is through shared values, experiences, or emotions, they are more likely to become loyal advocates.

This loyalty can translate into repeat purchases, positive word-of-mouth referrals, and even a willingness to pay premium prices. So, brands that prioritise fostering personal relationships with consumers tend to enjoy greater success and longevity in the marketplace.

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