, April 18 -- Yellowwood managing director, Refilwe Maluleke comments "Our focus on unlocking brand-led growth in a country where 15 - 34-year-olds constitute over 60% of the population and the capabilities of our data strategy team decided to acquire an easy one. Over the years we have enhanced the study to better understand the drivers of youth behaviour and include a segmentation of South African youth which has added significant value to our clients in their fight to win with this segment."

This exceptional research study reaches out to a broad spectrum of young individuals, with over 7,000 participants in the research in recent years. The study is geared towards providing valuable insights into the preferences, attitudes, and behavi...