WPP acquires stake in German digital-first agency OH-SO Digital
, Feb. 8 -- The strategic investment is part of WPP's ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.
The partnership with OH-SO Digital will further strengthen WPP's digital offer in Germany, complementing existing capabilities that help clients drive growth as the needs of consumers continue to evolve.
"We're excited to support the ambition of OH-SO Digital to provide brands with ideas that leverage technology to deliver transformative growth. Our long-term commitment is clear: to position OH-SO Digital as an important growth partner for our clients in Germany, our third largest market," says Mark Read, CEO of WPP.
31 Jan 2024
Frank-Michael "FM" Schmidt, president of WPP in...
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