, Feb. 23 -- So, what sets a mediocre website apart from a great one? The answer isn't just a good designer - a good brand identity is just as important.

"A brand's identity needs to be the visual, emotional and psychological depiction of your company's values," says Rogan Jansen, co-founder and creative director at DashDigital, "and in order for your website to succeed, this needs to filter through in its design, ensuring the user walks away knowing what your company stands for and who it is."

It's no secret that brands with a strong personality are by far the most memorable. And this has never been more crucial, bearing in mind how competitive the internet is and the fact that most customers' first impressions of a company or brand li...