, Feb. 14 -- What should we expect and when can we expect it? When does strategy get involved, and when does creative get involved?

Then, once a campaign is produced and launched, how does the agency track it?

What steps are taken to find out how the campaign is doing, and how do agencies act on that information? If all is well, is the campaign recycled? If not, is it amended to fill in any gaps the agency has noted?

The agency that responds to these questions succinctly makes the process transparent and easy to understand, enabling clients to realise how important timing is.

Their methodology is vital; clients need to understand there is one - nothing happens by chance and that there's a practical strategy in place that can be tracke...