, Feb. 29 -- In this context, the pivotal role of clear, actionable KPIs becomes evident. By meticulously measuring and tracking each lead's journey from initial contact to final sale, organisations can illuminate the paths through which leads are being lost and gain insight into why conversions are not occurring at expected rates. These KPIs serve not just as metrics but as beacons guiding the refinement of marketing strategies to emphasise quality over quantity, ensuring that every marketing effort is an investment towards enhancing sales conversions in this digitally transformed landscape.

Key challenges facing CMOs in KPI development

Establishing clear, actionable KPIs is a nuanced task, often marked by a series of intricate challen...