, April 15 -- The theme for this year encapsulates the essence of our collective mission as market researchers: to take accountability for our actions in creating and sustaining a practice that is innovative while also maintaining a sustainable future for all.

For years, the Annual SAMRA conference has stood as a pivotal event in the market research industry, serving as a historical platform for research professionals to showcase methodologies. It's been the very crucible where paradigms shifted and new methodologies unveiled. This year promises to uphold this tradition, offering us a unique opportunity to witness and learn, particularly regarding the profound shifts in the market research industry's practices since the onset of the pand...