Scopen 2023 trend: In-house agency heading for the out house?
, Feb. 21 -- Aided and abetted by Covid19 restrictions, companies of all sizes set up in-house marketing operations at a time when work from home (WFH) and creating remote teams provided a solution to business continuity.
"It was a trend that had started before Covid and then accelerated during the pandemic," says Johanna McDowell, Scopen partner and CEO of the Independent Agency Search & Selection Company (IAS).
"Evan if people were not physically in the client's building, they were operating as part of its team. It was a compelling trend that happened rapidly and globally," she adds.
However, the results of Agency Scope 2023 show this growth has waned and marketers are stepping back from in-housing.
"Among the reasons for the growth...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.