, Feb. 21 -- Aided and abetted by Covid19 restrictions, companies of all sizes set up in-house marketing operations at a time when work from home (WFH) and creating remote teams provided a solution to business continuity.

"It was a trend that had started before Covid and then accelerated during the pandemic," says Johanna McDowell, Scopen partner and CEO of the Independent Agency Search & Selection Company (IAS).

"Evan if people were not physically in the client's building, they were operating as part of its team. It was a compelling trend that happened rapidly and globally," she adds.

However, the results of Agency Scope 2023 show this growth has waned and marketers are stepping back from in-housing.

"Among the reasons for the growth...