, April 23 -- Q1 2024 saw the highest journalist responses since Propel began coming out with its media barometer. This follows a general upward trend in response rates seen starting in Q2 of 2023, barring a slight but expected dip in responses over the holiday period. What's also interesting is that this increased response rate comes as PR professionals sent 4% fewer pitches.

With fewer journalists to pitch to, communicators seem to be hyper-focusing their pitching efforts and doing less spray and pray. This figure also correlates with more PR professionals adopting genAI into their workflows.

Meanwhile, subject lines of between 1-5 words had the highest response rate of 4.73%, and pitches with subjects between 10-15 words were sent th...