Primedia Broadcasting launches Corporates that Care on World NGO Day
, Feb. 29 -- Corporates that Care is poised to become a permanent weekly feature on 702, with Bongani Bingwa hosting live on-air interviews with CEOs every Wednesday at 8.50am. The segment aims to shed light on the impactful efforts of corporate South Africa in making a meaningful difference in the country.
To amplify the reach of the radio segment, Primedia Out-of-Home (OOH) will collaborate by supporting the initiative with strategically placed branded digital billboards across Johannesburg, promoting the 702 feature and spotlighting the CEOs and brands involved.
During the launch event, Lindile Xoko emphasized the significance of the initiative, stating: "Corporates that Care aims to showcase the positive contributions of corporate S...
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