, March 11 -- At the heart of On Track to Better is Halfway's tagline: "Your journey keeps getting better". Workbench harnessed the optimism embodied in the tagline as a springboard to remind South Africans of the beauty, hope and achievements the country has seen since the inception of the Halfway Group 58 years ago. In this time the group has been equally inspired by its customers to do everything possible to keep South Africa and its people on track towards better.

The campaign, centred around proudly South African music and the artists that bring it into the nation's consciousness, reaffirmed the Halfway Group's position as an iconic South African brand for all South Africans, maintaining a consistent thread across radio, digital and...