, Feb. 7 -- This means that all Smarties Gold, Silver and Bronze winners will now be added to Warc 100's ranking of the world's most awarded campaigns and companies for media as well as RECMA's global scoring of media agencies.

"Being invited by these highly respected global industry benchmarking organisations is a major milestone in our growth as the MMA. While the MMA already collaborates with Warc on the Smarties Business Impact Index (BII) methodology, we have now been included in its prestigious global Warc 100 ranking. We were delighted to be approached by RECMA in Q4 of 2023 as well, meaning that all our Smarties 2023 winning campaigns will be shared with these two marketing authorities," says Luisa Mazinter, MMA SA chair emeritus...