, March 5 -- Elizka Ferreira, head of foods marketing at Woolworths, says: "As a standalone brand, Taste is more important than ever in achieving Woolworths' objectives - maintaining our authority in the food industry with an emphasis on quality, innovation and sustainability. We believe this decision will shift the focus from the present to the future, allowing us to connect with even more customers and solve their problems more creatively."

Taste launched its TikTok presence in March last year, for example, and it has become one of its fastest growing channels, with over 225,000 followers and some videos reaching over five million views. Says editor-in-chief Kate Wilson: "We were able to maintain and build on Taste's digital success du...