, April 25 -- Mitch Bowker, Point's acting chief creative officer, explained, "This change reflects our dedication to enhancing our brand identity and better aligning it with our values and the Point brand."

This strategic move combines the strengths of both brands to create a more powerful entity. Operational efficiencies will result from streamlining processes and shared resources, leveraging existing marketing channels, customer databases, and distribution networks. Iconic Collective's existing customers will also have access to Point's broader offerings.

Bowker added, "While our name changes, our commitment to exceptional creative service and innovative strategic solutions remains steadfast. Point Iconic will now explore new markets...