, Feb. 21 -- Influencer marketing has long become more than another trend, with the global influencer marketing industry estimated at $21.1bn* and the South African industry increasing by 11.6% annually.*

"This white paper underscores the Influencer Marketing Committee and IAB South Africa's commitment to advancing the industry and empowering stakeholders with the knowledge and tools necessary for success," says Pierre Cassuto, head of the IAB South Africa Influencer Marketing Committee.

"While we've attempted to provide a concise overview of the current influencer landscape in South Africa, the document is simultaneously a comprehensive and detailed framework for brands, marketers and influencers that will assist them to effectively co...