, Feb. 20 -- Durban-based digital marketing and e-commerce specialist The Digital Media Collective (TDMC) was founded around director Cheryl Ingram's dining table in 2013 and has quickly become one of South Africa's top digital agencies operating in the e-commerce and performance media realm. It now has more than 120 clients, 60 staff members and two offices.

But despite her agency bagging gold at the Smartie Awards last year, and being named Santam Fairlady Women of the Future Awards finalist, Ingram still likes to call her business a non-agency agency that leads with innovation and embraces a startup mentality. Here she outlines how she and her team manage to achieve this - and why she believes it is integral to their success.

"At the...