, March 5 -- A leading portable power station brand recently asked MyBroadband to market its products to South Africans, who are desperate to beat load shedding.

MyBroadband's marketing team met with the company and developed a winning digital marketing campaign that ran over several months.

The campaign comprised sponsored articles with social media amplification, and display banners. This combination expertly positioned the brand's portable power stations in front of a large audience of South African purchasing decision-makers.

The sponsored articles provided MyBroadband readers with vital information about why the brand's portable power stations were the best in the market, while the always-on display banners kept the brand top of m...