, March 6 -- In the digital era, a seamless online experience is not a luxury but a necessity. Avon South Africa recognised this imperative and partnered with Helm to embark on its transformative journey.

Former Avon Chief Marketing Officer Momin Hukamdad describes how it all started. "When we spoke to Helm, we loved their vision on Customer Experience, and we ourselves realised what we were missing - which we didn't probably fully understand."

Embracing Avon as more than a client, Helm became a part of the on-site team and crafted a digital transformation strategy, resulting in an intelligent customer experience that propelled Avon SA to a #1 international ranking. Its strategy, rooted in the principles of inspiring, enabling, and cata...