, April 15 -- The Mobile Marketing Association announced the winners of the 2024 Smarties Awards at a gala event on Thursday 11 April, rewarding customer experience company Helm for its collaborative work with DStv and Capitec, which collectively took home a total of four Smarties.

These are the first awards won by Capitec and Helm as a partnership, with the accolades honouring the transformative impact of MoneyUp Chat by Capitec, a financial education platform designed to benefit not only Capitec clients but also the wider South African community. Spearheaded by the innovative MoneyUp Chat Intelligent Assistant, the solution included the highly successful "Slam the Scam" campaign, which was launched during Fraud Awareness Week and also ...