, March 26 -- As brands work to cement loyalty with consumers and customers, they're increasingly turning to days of significance as moments to make their mark.

At first glance, it seems like a no-brainer for marketers to tie their campaigns to significant calendar days like Human Rights, Youth, Valentine's day, and even Christmas and Easter.

They pack an emotional and cultural punch, providing an opportunity for brands to connect with audiences and deliver messages that really hit home.

In South Africa, where our history takes centre-stage on Heritage and Nelson Mandela days, brands have a real shot at creating purpose-driven messaging to spark conversations and prove their relevance. It's also a chance to show some social responsibil...