, May 9 -- Launched under its custodianship Drinks Federation of South Africa (DF-SA), the DF-SA fosters responsible and ethical communication practices in the drinks industry.

"It's key for our industry to self-regulate and demonstrate our commitment to responsible communication," says Angela Russell, CEO of the DF-SA.

She explains that the enhanced Code is a pivotal moment in their ongoing efforts to promote responsible and ethical business practices within the drinks industry.

"By adhering to these principles, we aim to foster trust with consumers, strengthen our industry, and contribute to a healthier and more sustainable future for all."

Furthermore, she adds, "The Code embodies our steadfast commitment to upholding the highest s...