, Feb. 19 -- Despite marketers' efforts to anticipate digital marketing trends, navigating and adapting to future industry challenges remains complex. Even with foreseen challenges like the depreciation of the third-party cookie, a significant 75% of global marketers were still relying on third-party cookies into 2023, and only 59% of brands were reportedly prepared for the cookieless future.1 This is where future-focused, proactive strategies, like Invibes' alternative targeting methods, are crucial to building and maintaining future-proofed brands.

In line with evolving consumer buying habits, marketers are shifting away from quick performance and short-term campaign goals towards sustainable, quality advertising with long-term strateg...