, March 11 -- The first thing that I wanted to remind ARB stakeholders about is the issue of why it was so important to save self-regulation of advertising.

For any marketer, any advertiser, any agency to have any chance that the claims that they make will be believed, the consumer has to trust the advertising space. For them to trust the advertising space, they have to know that there are rules that govern that space, and a reliable entity that administers those rules.

I always use the example of the government's assurances that load shedding will soon end. Do you believe those claims?

No, because you do not trust that government is ever held to account for making false claims. You do not trust that space. And we cannot allow the same...