, Feb. 27 -- Within retail specifically, hybrid commerce - or h-commerce - allows marketers to reach and influence consumers at various touchpoints in their shopper journey, including websites, billboards, marketplaces and even the physical retail space.

This is what's known as a retail media network (RMN); a highly targeted advertising infrastructure that comprises several digital and/or physical channels and is offered by retail companies to third-party brands for their advertising needs.

Globally, a huge emphasis has been placed on innovations in digital technology for an enjoyable consumer or user experience.

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Post the pandemic, as more consumers re-enter the physical space, the question retailers and marketers working within...