, March 26 -- Times are tough in South Africa. Inflation is rising, consumers are pinching pennies, and over three-quarters (76%) of the population say the economic situation is bad*. As a brand trying to grow in these conditions, it can feel like you're stuck in quicksand.

Overcoming brand poverty is possible, even when budgets are tight. The key is avoiding the habits that keep your brand down in the dumps. With some strategic adjustments, your brand can tap into its secret powers, connect with consumers, and escape the grip of what's holding your brand back from its full potential.

Habit 1

Neglecting granular insights

Many brands rely on broad segmentation frameworks that do not provide detailed insights into consumer behaviour and...