, Feb. 19 -- Data on sponsor brand success during the Super Bowl LVIII broadcast on 11 February 2024 is outlined in a new report from Relo Metrics that provides insight into brand sponsor performance on and off the field during the game telecast.

"Super Bowl ads are not the only game in town -- sponsor visibility on the field, in the stands and cutaways by aerial and remote cameras during the game broadcast as well as on social media provide substantial benefits for brands," says Jay Prasad, CEO of Relo Metrics.

"Every camera angle contains brand exposure - from the Nike logo on player uniforms, Gatorade on the bench and the Allegiant name on the stadium to products in the stands and logos on hotels as well as new approaches like brandi...