, April 15 -- Bizcommunity featured the campaign last week, which features researchers escaping from remote Marion Island to venture over 2,000km across rough seas in search of the nearest KFC.

Since then ham radio teasers were used as part of the campaign to spark nationwide intrigue. The transmissions were so convincing that the NSRI was alerted to the 'rescue, only to discover it was all part of the KFC's clever campaign.

We now know it's just an ad, but if you ever really did need us, just know that our volunteer rescue crew are on stand-by 24/7. Wherever you are - we are.

However, KFC's playful banter with the NSRI led to a spontaneous 25k donation (communicated via morse code), proving that this campaign isn't just about taste-it...