, Feb. 13 -- That, though, is only the latest application of the cynical projects and programmes being run by companies to prove that they "have a conscience" and are responsible corporate citizens.

The Corporate Social Investment (CSI) and Corporate Social Responsibility (CSR) sectors have made a lot of people a lot of money over the past few decades. Sadly, none of them were the poor and disadvantaged who were often the media stars of such efforts.

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Consequently, it takes a really innovative, genuine and successful CSI or CSR project - and I mean successful for the participants, not just the brands - to make me sit up and pay attention.

And I had to do just that with the Corona SA Breweries project to partner with a community p...