, Feb. 22 -- But AI is just one trend that will impact B2B marketing.

Here are a few of the key trends that I feel are likely to impact our marketing narrative this year.

Kirsty Bisset 22 Jan 2024

Picture this: a world where most of your content is crafted not by a skilled writer fuelled by caffeine, but rather by a nifty little algorithm powered by code.

Sounds efficient, right? But that's not quite the case.

Although AI is already increasingly being used to generate content, offering unprecedented speed and efficiency, the question arises: do audiences care if content is created by robots, or is there still a need for human-generated content?

I believe that they should care and that they do. While AI can produce vast quantities of...