, April 25 -- The ad is set to Louis Armstrong's classic, What a Wonderful World, and the narrative is heart-warming as it takes viewers on a time-travelling journey spanning three decades that starts in 1994 and continues into the future.

Scenes show the evolution of technology unfolding against the backdrop of South Africa's growing democracy and celebrate African ingenuity, with Armstrong's gravelly vocals as the golden thread through the ages.

"We as Vodacom have always been about South Africa - about the people, and our purpose," says Thami Majola, Vodacom executive head of brand.

Director Tebogo Malope of Star Films, who collaborated with VML and Think Creative Africa on the project, adds" For the last 30 years, we have had the p...