India, April 19 -- Hyderabad-based Dr. Reddy's Laboratories has announced the roll-out of its condition management programme DailyBloomIBS, India's first integrated care plan for Irritable Bowel Syndrome (IBS).

The programme is based on extensive research and is enabled by a mobile application developed in-house. DailyBloom IBS focuses on a comprehensive care plan that includes diet management, psychological and physical wellness support for patients with IBS. Dr. Reddy's has launched the programme on 'World IBS Day', on 19 April, a day that aims to increase awareness of the IBS condition, discuss misconceptions, challenges and even stigma attached to it.

Irritable Bowel Syndrome (IBS) is a functional gastrointestinal disorder character...