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Love local! Why local love stories are a smart business investment

South Africa, Feb. 13 -- Every February, romance dominates viewing habits, but the surge in love-led content is not just seasonal. Across global and local platforms, romance series and films consisten... Read More


Social media undoes epilepsy misinformation in a way health marketing can't

South Africa, Feb. 13 -- Short-form video platforms, in particular, are playing a powerful role in destigmatisation. A 30-second clip showing someone safely riding out a seizure, or explaining how th... Read More


Why brands can become emotional lifelines in times of crisis

South Africa, Feb. 13 -- In a crowded gym, a family of four sit huddled together on makeshift beds pushed side by side each other. The parents wrap donated blankets around their shoulders; the teenage... Read More


A citywide love takeover hits Sandton's digital billboards this Valentine's Day

South Africa, Feb. 13 -- The campaign invites couples from across South Africa to share their journeys, from first meetings to lifelong commitments, for the opportunity to see their stories displayed ... Read More


A new agency open from Thursday to Monday, with a twist

South Africa, Feb. 12 -- Open from Thursday to Monday, it exists for the moments when balls may have been dropped, capacity stretched, or deadlines pushed up. Seasoned professionals Danger Point is ... Read More


Daniel Malherbe: Why smart marketers ask "So what?"

South Africa, Feb. 12 -- So what if your campaign reached two million people? So what if the post went viral? These observations alone don't create business impact; insight does. And while AI excels a... Read More


Class of '96: Rise of a Nation: Revisiting the victory that united South Africa

South Africa, Feb. 12 -- More than a football triumph, it was a defining cultural moment in a country only two years into democracy; a moment when a fractured nation briefly felt like one team. Now, ... Read More


PR's shift from messaging to managing trust

South Africa, Feb. 12 -- The Public Relations and Communications Association (PRCA) - the world's largest and most influential PR professional body) has officially put the 'management' back into 'repu... Read More


#WorldRadioDay | Jacaranda FM's presenters give 6 tips for breaking into radio

South Africa, Feb. 12 -- 1.Start now and use any platform available Martin Bester, host of Jacaranda FM's flagship breakfast show, Breakfast With Martin Bester, firmly believes in taking action. Wai... Read More


When "satisfied" is not enough: What customer data really reveals

South Africa, Feb. 12 -- In this case study, Insight Survey conducted a customer satisfaction study for a client that distributes medical equipment and medical consumables to healthcare and beauty ind... Read More